Ji Duma philosophy

Ji Duma’s mission is to work in a collaborative manner with villagers to improve the quality of their lives. Loriana Dembélé, the Italian Consul to Mali, is the president and founder of the organization.

Minimum financial & environmental resources, Maximum impact & results.

We are small but effect big change. Skill transfer, local business and small financial commitments can produce significant results in an impoverished Africa. This approach characterizes the Ji Duma way.

Within one to three months, the tangible results of our small scale projects are visible. We build basic infrastructure for necessities like local business, wells, irrigation systems and solar power technology in collaboration with local Africans. Technology and skills are then transferred to them so members of the community have the ability to operate and maintain the projects.

We periodically follow up on all endeavors to assure their continued success into the future.

We are efficient, agile, and effective.

To accomplish all of this, we cut the bureaucratic practices of larger aid organizations. We reduce our overhead by working only in small, experienced teams. We are absolutely accountable for every penny donated and spent in this process.

Transparency is key to
Ji Duma.


We strive to reverse the cycle of 50+ years of disappointing development practices in Africa.
Ji Duma’s approach is the most effective way to fight massive poverty in Africa: Teach them to do it for themselves and give them the tools to make a better life their reality.


© 2005 Ji Duma